{"id":169,"date":"2011-03-28T11:59:10","date_gmt":"2011-03-28T18:59:10","guid":{"rendered":"http:\/\/gogotraining.com\/blog\/?p=169"},"modified":"2011-03-28T11:59:10","modified_gmt":"2011-03-28T18:59:10","slug":"new-partnership-creates-viable-fourth-platform-for-mobile-developers","status":"publish","type":"post","link":"https:\/\/gogotraining.com\/blog\/2011\/03\/new-partnership-creates-viable-fourth-platform-for-mobile-developers\/","title":{"rendered":"New Partnership Creates Viable Fourth Platform for Mobile Developers"},"content":{"rendered":"<p>In the <a href=\"http:\/\/www.microsoft.com\/Presspass\/press\/2011\/feb11\/02-11partnership.mspx\" target=\"_blank\">recently announced partnership<\/a> between Microsoft and Nokia, the mobile device manufacturer will be adopting Microsoft\u2019s Windows Phone platform as the foundation for new smartphones and mobile devices.\u00a0 The result of the partnership will be to put Windows Phone 7 on a solid footing to take share from the mobile device platform market, with Android and iOS currently commanding leads and HP having recently announced their upcoming entry riding on webOS.<\/p>\n<p>The main news for developers is to <strong>look for Windows Phone 7 being a fourth and new important market<\/strong>.\u00a0 Both Windows Phone 7\u00a0and <a href=\"http:\/\/gogotraining.com\/blog\/2011\/03\/hp-oracle-to-enter-competitive-mobile-os-market\/\" target=\"_blank\">the re-entry of webOS <\/a>(after its days with Palm) constitute fresh development territory where it comes to applications.\u00a0 Windows Phone 7 was only released late Fall of 2010 and according to NPD Group the platform obtained 2% of the smartphone market in the U.S. two months after release.<\/p>\n<p>The Windows Phone Marketplace (Microsoft\u2019s app store) offers 10 million songs sold in several ways, but only boasts around 11,000 apps so far (compared to hundreds of thousands for Android and iOS).\u00a0 This is similar to the <a href=\"http:\/\/gogotraining.com\/blog\/2011\/03\/hp-oracle-to-enter-competitive-mobile-os-market\/\" target=\"_blank\">early-stage number of apps available for webOS<\/a>.<\/p>\n<p>Windows Phone 7 applications are based on XNA or a particular WP7 version of Microsoft\u2019s Silverlight platform.\u00a0 Microsoft makes Visual Studio 2010 Express and Expression Blend for Windows Phone for \u00a0phone app development.<\/p>\n<p>Android and iOS will both have to work harder now with HP announcing their enterprise-wide effort to lean into the mobile platform market with webOS.\u00a0 Microsoft\u2019s Windows 7 was a moderate threat due to their history with Zune, first assuring the community they were very much behind it and then subsequently dropping the project altogether.\u00a0 The partnership with Nokia puts Microsoft firmly in the arena with a highly-motivated partner and a lot of added global sales and marketing teeth.\u00a0<\/p>\n<p>Microsoft mentioned in their press release regarding the partnership announcement that the mobile market is now a \u201cthree-horse race,\u201d however that was before HP made their intentions publicly clear with webOS. Make that four horses, Microsoft.\u00a0 We already predict the winners will be mobile developers and mobile device consumers.<\/p>\n<p>For developers, a great way to enter mobile device app development is through <a href=\"http:\/\/gogotraining.com\/\" target=\"_blank\">IT training courses with GogoTraining<\/a>.\u00a0 In particular, the <a href=\"http:\/\/gogotraining.com\/training\/programs\/android-development.php\" target=\"_blank\">Android Developer Training Program<\/a> is cost-effective and highly effective.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the recently announced partnership between Microsoft and Nokia, the mobile device manufacturer will be adopting Microsoft\u2019s Windows Phone platform as the foundation for new smartphones and mobile devices.\u00a0 The result of the partnership will be to put Windows Phone 7 on a solid footing to take share from the mobile device platform market, with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27,30,5,49,26],"class_list":["post-169","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-android","tag-i-os","tag-job-market","tag-microsoft","tag-mobile"],"_links":{"self":[{"href":"https:\/\/gogotraining.com\/blog\/wp-json\/wp\/v2\/posts\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gogotraining.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gogotraining.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gogotraining.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gogotraining.com\/blog\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":1,"href":"https:\/\/gogotraining.com\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions"}],"predecessor-version":[{"id":170,"href":"https:\/\/gogotraining.com\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions\/170"}],"wp:attachment":[{"href":"https:\/\/gogotraining.com\/blog\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gogotraining.com\/blog\/wp-json\/wp\/v2\/categories?post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gogotraining.com\/blog\/wp-json\/wp\/v2\/tags?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}