By Jeffrey Tefertiller

Hello, this is Jeffrey Tefertiller, I want to take just a moment to talk about Software Asset Management. Some people call it SAM, for short. Software Asset Management is growing in prominence as well as importance throughout many organizations. The function is used, and frankly needed to control risk and cost.

For example, on cost, many studies have shown that a good SAM program can save an organization up to 30% of its software spend. That is a huge, huge savings that requires investment.

What makes SAM more difficult, is that technology is everywhere in an organization. Think about how many types of software your organization has now and trying to control the usage versus the entitlements that you own. Entitlements is just a big word for what licenses do have you paid for that you can use. So, SAM is always looking to strike that balance of paying for what you use and use what you’re paying for. That’s difficult in these large organizations. And software publishers want to keep it that way.

There are audits that go on that make it difficult for software asset managers. These audits try to see if a company is over deployed in a certain publisher. The results of these audits is usually pretty interesting to me, because the software publishers, want you to overpay. Yes, that is what happens. But, they also use the results of that audit, as incentives to push you towards a certain type of products skews, if you will. And as been a trend, in the last five years is the push towards software as a service SaaS).

Let me give you an example. When Microsoft comes in, they do an audit, usually through a third party. They say you owe hundreds and 1000s of dollars. And they say well, you can pay this or will discount it if you promise and sign right here to move these workloads that you now have on premise to our cloud version. It’s real prominent with Microsoft Office moving to 365. They incentivize it through pressure and organizations must be wary that this happens. They must understand their entitlements versus their deployments.

I want to close with some numbers and statistics from Gartner that I find interesting.  Gartner has traditional on premise spend, staying pretty flat with nominal one or 2% growth throughout the year 2025. That growth is probably just growth in business not growth in that area. If you compare it to the cloud, cloud is going up 10 to 20% every year. So, think about that, that line that’s going up at almost 20 degrees on a chart. And so, when you think about this cloud spend going through the roof, it comes back to Software Asset Management, and how do we manage the software publishers and that leaks over to how we do cloud asset management. And the topic is a big one, because organizations can spend millions and millions of dollars on software.

In fact, the average employee has well over $10,000 of software spent on them every year. In some companies that’s close to 50,000, Now do the math in your company. That is a lot of money spent and that’s why investing in a good SAM program can help save.

To learn more about SAM, Click Here.

We reached out to IAITAM, Inc. the other day to find out how SaaS affects SAM and would like to send a big thank you their way for contributing to this article.

SaaS and SAM

Software As A Service affects many aspects of SAM. Before SaaS everything was more physical.  Programs had to be physically installed on our hardware assets (desktops, laptops, etc.) and this required a request, justification, approval, and negotiation before the software could be acquired and installed.  As technology enables us to move away from handling physical assets – just like we no longer use paper money or credit cards as much as we favor PayPal and Apple Pay – installing new software is as simple as a few clicks of the mouse, enabling departments to bypass the typical acquisition process.

How SaaS Makes SAM Even More Important

This ease of access and ability to bypass the acquisition process does not eliminate the need for SAM.  In fact, it further complicates SAM.  The assets are still assets and require management.

SaaS requires ITAM managers and teams to have a good deal of control and understanding of their SAM program because subscriptions need to be renewed and can be negotiated as an auto-renewal and are often easier to forget since the renewal doesn’t require any action or permission to happen.

Because SaaS makes it very easy for employees and departments to find what they need with little help, ITAM teams are often bypassed in ways that they couldn’t be before.  When this happens, it can wreak havoc on the ITAM team and their ability to manage and control asset spend and affect their ability to accurately inventorying the IT assets of the organization.

SAM, HAM & Security

Another significant impact is that when software is virtual, it is accessible to almost everyone. This makes it very easy and tempting for employees to download what they need, especially if it’s free and without having to put in a request for an IT manager.  However, if left unchecked – in no time, the company has no way of pulling together a list of the programs installed on company devices. This is why it’s so important for Software Asset Managers to have solid security restrictions on all desktops, laptops and mobile devices.

Software Asset Management must work more cohesively with Hardware Asset Management (HAM) and Security to restrict the ability to download and install software without the knowledge or approval ITAM.  SAM must be aware of every detail in the fine print of our EULAs and other Subscription Agreements to remain compliant. This requires a stronger SAM team and more robust tools than we’ve had in the past.  Many organizations employ multiple Discovery Tools now, for example.

SAM is More Important Than Ever

In principle, the Acquisition and Vendor Management of SaaS requires the same policies, procedures, and strategies as our traditional IT assets.  There are just different questions to ask the vendor and different considerations to make that are specific to the cloud asset itself.  Ultimately, the ITAM program remains the same, but the need for the Communication and Education KPA has never been greater!

Click Here to learn more about SAM Certification

In the competitive world we live in managing your assets is critical to identifying the right way to spend and the best way to save.

How does Software Asset Management (SAM) do that?

Every company and individual in every organization uses software.  Knowing the depth of your software assets and the best way to utilize them, is critical to an organization’s success.  When the right people in the organization know SAM Best Practices, then it is a win/win for the individuals and their organization.

Secure Your Future By Adding SAM Certification To Your Resume Today!

Become a star by knowing how to make good asset management decisions and help save your organization millions.  Understanding SAM best practices is a unique skill set.  It sets you apart.  It makes you an important part of the team.

When you understand Software Asset Management you will know how to:

• Properly identify assets
• Manage and track assets
• Avoid fines
• Understand when to repurpose versus buy new assets
• Align the organizations and gain a competitive edge

Why You Need to Understand Software Asset Management

SAM is the set of business practices that support the use of software within an organization.  It is considered a key business function considering that software is now everywhere in the organization and ensures organizational success.  Software Asset Managers manage SAM in the organization and its effects are felt through the organization.  Consequently, it is critical that all levels of management understand SAM and have the ability to help define their requirements.  When you take the SAM course you learn how to:

• Reduce Risk
• Increase Accountability
• Undercover Savings
• Gain Control of the IT Environment

Knowing how to implement Software Asset Management best practices and ensure organizational success is why individuals in every department need a solid understanding of SAM best practices.  It helps you make better decisions for your department and your customers.  Decisions that are highly regarded and create happy customers.

Secure Your Future By Adding SAM Certification To Your Resume Today!

Getting SAM Certified Has Never Been Easier & More Affordable

GogoTraining Offers the only IAITAM certified eLearning course available on the planet.  The course is taught by IAITAM experts.  The course is 50% less than the same instructor led live course and gives you the flexibility of learning anytime 24/7.

Secure Your Future By Adding SAM Certification To Your Resume Today!

Key Benefits Includes:

• This course is taught by IAITAM
• You receive IAITAM course materials
• Instructors answer your questions
• You SAVE $1,000 by taking the eLearning course ($995 online versus $2,000 in the classroom)

Course Summary

The course is 100% online and available 24/7.  When you take the CSAM course you will learn:

• SAM best practices
• How to know when to question whether something should be done
• How to clearly identify goals
• How to quantify success with metrics
• Understand the importance of Software Asset Management
• Identify the sort and long term value and benefits of SAM
• Understand software regulations and how they affect your organization

Topics Covered Include: 

• The scope of software
• Strategic license management
• Software harvesting
• Licensing documentation
• The right to audit
• Proactive vs. reactive SAM
• Developing Goals
• Savings Opportunities
• ITAM compliance
• Audit letter
• Examples of License Data Documentation
• Compliance Enforcement
• Understanding for EULA
• Due diligence for compliance
• The Art of Negotiation
• Ts & Cs Advice
• ITAM Automation
• Selecting a Discovery Tool
• ITAM Repository
• Hardware & organizational impacts

Secure Your Future By Adding SAM Certification To Your Resume Today!

IT professionals need to upgrade their skills constantly to stay relevant for the long term. Top performers understand the importance of continuous learning. Therefore, they actively seek knowledge and get certified in various fields to accelerate their professional growth.

Many IT professionals choose an online course to gain certification. GogoTraining has been certifying IT Asset Management professionals in Certified Software Asset Management (CSAM), Certified Mobile Asset Management (CMAM) and Certified Hardware Asset Management (CHAMP) for more than 10 years and offers superior training from industry professionals who are masters of their functional areas.

In this article, we will analyze the main advantages of learning IT Asset Management (ITAM) skills:

1 – High Demand

In past few years, organizations have substantially increased their spending on IT Assets. For most businesses, the investment in IT assets is their second biggest expenditure. Moreover, significant compliance and regulatory risks are associated with the usage of the assets. Therefore, most of them need dedicated professionals to manage these assets efficiently. This has led to a massive surge in the demand for IT Asset managers. Limited availability of certified ITAM professionals has resulted in a huge gap in the demand and supply of ITAM professionals. Thus, a certification in IT Asset Management will open the doors to unlimited opportunities for IT professionals.

2 – Global Recognition

Professionals with IT Asset Management skills are required for firms of all sizes across the world.  A certification in IT Asset Management will bring global recognition.

This is because a qualified Asset Management professional knows the nuances of contract management, vendor management, effective reporting, tools implementations, and operations management. Thus, they have the option of moving to other areas of IT management. They can even become Software Category Managers or Process Framework specialists. This kind of exposure helps ITAM professionals to interact flawlessly with global IT leaders.

Very few IT disciplines provide such an intense cross-functional exposure which turns managers of today into global leaders of tomorrow.  

3- Prerequisite for Many Top IT Roles

For many IT roles, especially in Fortune 500 companies, knowledge of IT Asset Management is a precondition. It means even if the candidates are qualified enough to apply for a job, they may not be eligible for the interview if they don’t have the basic knowledge of IT Asset Management.

An analysis of job advertisements by large multinational IT firms reveals that most of them have made IAITAM certifications mandatory. Thus, the demand for IAITAM certifications is growing rapidly.  Knowledge of IT Asset Management is necessary to grow professionally in large IT firms.

4 – Host of Unexplored Career Opportunities

ITAM experts can navigate a career path which very few can imagine.

They start their career as analysts using standard tools to collect raw data and normalize it according to the vendor reporting standards. Then they generate the compliance summary report by reconciling the normalized data with contract entitlements.

In some companies, the dedicated Asset Management teams takes care of global contracts and provides license consulting services. Many companies have made SAM (Software Asset Management) a part of their consulting practices. They help clients in optimizing IT investments and also make them renewal & audit ready. They also become Subject Matter Experts of large publishers like Oracle and Microsoft. Later, they start deploying these licenses and provide consulting services in IT Asset Management and its auditing.  These consultants also have the option to become implementation specialists and work for tools providers.

Many IT Asset managers become Vendor Managers, Sales Leaders, and Contract Negotiators, etc. Many others move to Service Management.

A  few of these professionals choose to become auditors and either participate in auditing activities at customers’ premises on behalf of publishers or work directly with publishers.

It is evident that IT Asset Management has something for everyone. Whether you are a technical person, a salesman, a business oriented person or a compliance guy; you will have immense opportunities to showcase your skills and move forward in your career like a boss.

5 – Excellent Compensation

Given the length and breadth of roles of ITAM professionals, they are entitled to command a better salary than their peers. A survey by “Salary.com” indicates that “IT Asset Managers earned a median wage of $102,571 in December 2016.” This figure is estimated to grow further for next few years. Since most of the ITAM professionals come from diverse backgrounds, their compensation depends on their work experience. However, most of the IT professionals see a growth in their salary and designation in the long term after learning IT Asset Management skills.

Bottom line

Investment in IT Asset Management learning and certification can pay you rich dividends over time. From asset management analyst to IT Strategists and Intellectual Property Management, you can explore several fields in IT which are unexplored and waiting to be capitalized. In the time when most of the IT jobs are at risk due to increased automation at the workplace, IT Asset Management can be a life saver for many IT professionals. Thus, learning IT Asset Management and acquiring a relevant certification can prove to be one the best career decisions of your life.  

If you are interested in learning how to get certified as an IT Asset Manager, GogoTraining.com  has everything you need.  Let us know how we can help you succeed!